When Ad-Venture Pty Ltd required fabric protection for brand-new furniture in one of Sydney’s most iconic venues, they turned to Wundaguard for assistance.
The brief was clear, yet the stakes were high: to provide fabric protection for a fresh fit-out featuring premium red velour chairs, bar stools, and couches in the Bradman Corporate Suites of the MA Noble Stand at the Sydney Cricket Ground—all before any guests arrived on the premises.
Understanding the Fabric Protection Project
Ad-Venture Pty Ltd is a corporate fit-out company based in Sydney. They were introduced to Wundaguard by a trusted local furniture retailer, with whom we have maintained a close working relationship for many years. This established trust meant that Ad-Venture already had confidence in our ability to deliver exceptional results before we even arrived on site.
The furniture consisted of twelve eye-catching red velour bar stools and chairs, in addition to two spacious three-seater couches crafted from the same luxurious fabric. The deep, rich colour and plush texture create a stunning visual appeal. However, it is crucial for such exquisite furniture to maintain its pristine condition through countless corporate events, hospitality functions, and a high level of foot traffic.
Our technician was present on-site during the fit-out, collaborating closely with the installation team in a single visit. This timing was intentional; applying fabric protection to brand-new furniture before it is used yields the best possible outcomes. The fibres are clean, the fabric is fresh, and the protective treatment bonds more effectively at this stage.
Why Is Professional Protection Essential for Velour Fabrics?
Velour and velvet-style fabrics are some of the most visually stunning upholstery options available, yet they are also among the most susceptible to damage. The dense pile that gives velour its luxurious appearance is precisely what makes it a target for spills, oils, and staining. In a corporate hospitality environment, where guests frequently move about with food and drinks during major events, unprotected velour can deteriorate rapidly.
By employing professional fabric protection, we create an invisible barrier around each fibre, causing liquids to bead and roll off instead of being absorbed. This treatment does not alter the look or feel of the fabric; the suites maintain the aesthetic that the designer envisioned. However, it significantly reduces the risk of permanent staining and prolongs the furniture's lifespan.
For a venue like the SCG, where maintaining an immaculate appearance year after year is imperative, this type of protection is not merely a luxury; it is an essential requirement.
The Success of Our Fabric Protection Solution
The Bradman Corporate Suites are now fully protected and prepared for whatever the season may bring. The striking red velour furniture contributes to the space's remarkable character, ensuring it remains safeguarded against inevitable spills and the wear that accompanies a busy corporate hospitality atmosphere.
For Ad-Venture Pty Ltd, this project meant delivering a completed fit-out with confidence. For the SCG, it signifies that the furniture will maintain its appearance for a significantly longer duration than it would without our protective treatments.
Explore Commercial Fabric Protection Services in Sydney and Beyond
This project exemplifies the type of commercial work that Wundaguard routinely undertakes. Whether it involves a single-room fit-out or a large-scale commercial installation, we collaborate with furniture retailers, fit-out contractors, and venue managers to protect new furniture right at the point of installation—when the impact of protection is most significant.
If you are a contractor, retailer, or venue manager with an upcoming fit-out, we encourage you to reach out to us. Our expertise in fabric protection can ensure your furniture remains in pristine condition.
Contact us at 1300 360 824 or reach out to us here.
